Nov 28, 2020  
College Catalog 2013-2014 
College Catalog 2013-2014 [ARCHIVED CATALOG]

Business Administration (B.S.)

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Preparation to become a business leader requires a broad background in business, a global perspective, a knowledge of the behavioral and social sciences, and the ability to use quantitative techniques in solving problems. The business core, the Core Program, and specific quantitative requirements provide this background. A student will gain further understanding of specific areas of business by concentrating in one of six areas: Accounting, Economics, Entrepreneurship, Finance, Management, Marketing.

Goals and Student Learning Outcomes for Business Administration:

Goal One: Acquire knowledge of the functional areas of business and understand the integrated nature of business functions. Students will be able to: 

  • Articulate and apply the fundamental principles and theories in management, business law, marketing, finance, accounting, and economics.

  • Apply knowledge acquired from functional areas of business to understand how each area affects the others.

Goal Two: Develop analytical reasoning skills and technical expertise for use in a variety of managerial situations. Students will be able to:

  • Use quantitative and qualitative techniques to make managerial decisions.

  • Analyze domestic and international business events.

  • Identify and solve problems of resource allocation and planning in organizations.

  • Apply their analytical and technical knowledge to practical business situations.

Goal Three: Develop teamwork, leadership and communication skills necessary to succeed in a diverse, global environment. Students will be able to:

  • Work effectively in a team of diverse people.

  • Demonstrate skills of leadership, influence, persuasion, and active listening.

  • Communicate clearly, confidently and persuasively in written and oral forms.

Goal Four: Integrate ethics, and personal and social responsibility, in decision making. Students will be able to:

  • Conduct themselves professionally and ethically.

  • Demonstrate an appreciation of social responsibility in managerial decision making.

A student also must choose one of the concentrations described below:

12 credits beyond those listed above must be taken in the concentration area (eight of those 12 credits must be taken on the Elizabethtown College campus).

Accounting concentration:

Economics concentration:

Entrepreneurship concentration:

Finance concentration:

Management concentration:

Marketing concentration:

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