Marketing (B.S.)

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Preparation to become a successful marketer requires both a strong foundation in marketing as well as a broad background in general business topics, a global perspective, a knowledge of the behavioral and social sciences, and the ability to use quantitative techniques in solving problems. The Business core, the Core Program, and specific quantitative and qualitative requirements provide this background. Please refer to the School of Business website for additional information and requirements: www.etown.edu/depts/business/advising.

Student Learning Outcomes:

Students will be able to:

Demonstrate an understanding of fundamental and advanced marketing concepts.
Integrate and apply marketing concepts.
Identify the nature and scope of the specific tasks and decisions facing marketing managers.

The Marketing major requires:

A non-credit program, Backpack-to-Briefcase (completion is managed via JayWeb)
AC 101 - Introduction to Accounting 4.00 credits.
BA 101 - Business and Society 4.00 credits.
EC 101 - SSC Principles of Macroeconomics 4.00 credits.
EC 102 - SSC Principles of Microeconomics 4.00 credits.
BA 105 - Managerial Communication and Student Career Preparedness 1.00 credit.
MKT 215 - Principles of Marketing 4.00 credits.
MA 251 - MA Probability and Statistics 4.00 credits.
BA 265 - Management and Organizational Behavior 4.00 credits.
BA 240 - Strategic Managerial Decision-Making and Critical Analysis I 2.00 credits.
BA 241 - Strategic Managerial Decision-Making and Critical Analysis II 2.00 credits.
AC 210 - Cost Management Accounting 4.00 credits.
FIN 325 - Corporate Finance 4.00 credits.
BA 330 - Legal Environment of Business 4.00 credits.
BA 495 - Business Policy and Corporate Strategy 4.00 credits.
Internship requirement

Students must also choose one of the tracks described below:

Self-Designed Track:

MKT 319 - Consumer Behavior 4.00 credits.
Five Approved Elective courses (20 credits total)

First Year Suggested Courses:

FYS 100 - First-Year Seminar 4.00 credits.
EN 100 - PLE First Year Writing 4.00 credits.
AC 101 - Introduction to Accounting 4.00 credits.
BA 101 - Business and Society 4.00 credits.
BA 105 - Managerial Communication and Student Career Preparedness 1.00 credit.
MKT 215 - Principles of Marketing 4.00 credits.
EC 101 - SSC Principles of Macroeconomics 4.00 credits.
Core course (4 credits)

Notes:

Internships are registered in the semester in which they end, therefore cumulative internship experiences (micro, virtual) will be registered when the student achieves the desired 120 hours tracked by the department/program governing the internship discipline.

Marketing (B.S.)

The Marketing major requires:

Students must also choose one of the tracks described below:

Category Management Track:

Advertising and Promotional Management Track:

Sales Management Track:

Marketing Analytics Track:

Self-Designed Track:

First Year Suggested Courses:

Notes: