Marketing Minor

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The marketing minor is designed to offer students an in-depth exploration of the role the discipline plays across all organizations and in relation to other business functions. Students will develop an understanding of the foundational aspects of marketing, learn how to apply marketing principles, explore the ethical implications of the discipline, and discover the varied career paths available in marketing that may be of interest to those completing other majors.

Course Requirements

The minor curriculum requires the completion of 20 credits.

Foundation Course

MKT 215 - Principles of Marketing 4.00 credits.

Four electives

A minimum of three courses must be at the 300 or 400-level and designated as marketing within the School of Business. Currently accepted courses include:

MKT 311 - Marketing Research 4.00 credits.
MKT 312 - Promotions Management 4.00 credits.
MKT 313 - Retail Marketing 4.00 credits.
MKT 314 - Sales and Sales Management 4.00 credits.
MKT 315 - Digital Marketing 4.00 credits.
MKT 319 - Consumer Behavior 4.00 credits.
MKT 416 - Marketing Management 4.00 credits.
BA 476 - Business Cooperative Variable (5.00-12.00 credits). (a maximum of 4.00 credits count towards the minor)
MKT 496 - Category Management Seminar 4.00 credits.
MKT 498 - Seminar in Marketing 4.00 credits. (various topics)

One elective may come from the following:

COM 130 - Visual Communications 4.00 credits.
COM 351 - Public Relations 4.00 credits.
EN 285 - HUM Business Writing 4.00 credits.
PSY 105 - SSC Introduction to Psychology 4.00 credits.

Note:

Business Administration and International Business majors with a marketing concentration cannot simultaneously minor in marketing. If they choose to minor in marketing, then they would have to choose a different concentration than marketing.